The AI Tactic That Increases Open Rates — and Adds Millions in Revenue
How excessive personalization and lack of transparency undermine your email campaigns — and how to restore trust and conversion with a new approach
Why young consumers open, ignore, or delete your emails — and what you can do about it
How smart email segmentation boosts conversions by 25% — without extra discounts
New research shows it's not the story that convinces — but how well your product is woven into it.
How one smart content twist can boost customer perception and purchase intent
Why physical contact with products (even digital) boosts purchase intent — and how you can turn that into higher conversion
Why typography drives trust — and how it can boost your webshop performance
Being relatable on social is fine. But never sacrifice your brand authority.
How GenAI unlocks scalable personalization for your webshop — and what actually works
A small visual tweak—backed by 5 studies and 1.500 consumers—may change how valuable your product feels.
How subtle shifts in brightness impact consumer buying behavior
The silent revolution that’s reshaping e-commerce (and why ignoring it will cost you market share)
How a smart discount structure boosts conversions — without giving a single cent more discount.
A new study shows that positive emotions during search lead to more clicks on paid results. What does this mean for your keyword strategy?
New research busts a persistent influencer marketing myth — and sharpens your budget.
Why offering installment payments makes your customers buy more — and how to test it in your webshop
