Ahead #5 | What Amazon Won’t Tell You About AI — And How You Can Use It

Imagine this: a customer visits your webshop. She’s not sure what she wants yet — just browsing. But somehow, without typing a single word, she finds herself looking at exactly the product she didn’t know she needed.

Not because of luck.
Because of intelligent algorithms trained on millions of data points, working in real time to decode intent faster than the user can.

This isn’t a vision of the future.
It’s what your competitors are already building.

In this edition of Ahead, we break down a scientific review that explores how AI-powered personalization is changing the game in e-commerce — not just in theory, but in how webshops actually sell, retain, and scale. The paper (Fuentes & Stoopendahl, 2024) analyzes over 70 peer-reviewed sources and case studies from brands like Amazon, Netflix, and Spotify, combining practical evidence with hard data.

It covers:

• The exact types of algorithms top-performing shops use (and why some fail)

• The key to using AI without creeping out your customers

• Why AI-powered UX is becoming a retention engine — not just a conversion tool

And that’s only the surface.

Because here’s the twist:
More personalization doesn't always mean more sales.
In fact, many webshops lose revenue by applying AI the wrong way.

→ Are you accidentally doing the same?

The research reveals five specific ways AI can boost or destroy conversions, depending on how it's implemented. It also uncovers the psychological effects of personalization — how it builds trust, changes buying behavior, and even affects brand memory.

Want the part that’s not in the blog posts or LinkedIn threads?
In the premium section, you’ll discover:

• Why most recommendation engines underperform (and how one tweak can boost results by 30%)

• How to apply real-time context — not just past behavior — to personalize without overwhelming

• Where customers lose trust in your shop without even realizing it

• How Amazon makes personalization feel invisible — and why that’s their biggest strength

• The single fastest way to use AI to increase return visits (hint: it’s not what you think)

If you're an e-commerce manager, growth strategist, or webshop owner who wants to stay ahead — not follow — this is the knowledge you need.

Subscribe to our premium content to read the rest.